BMW Overtakes Tesla in Electric Car Sales in Europe

The German concern BMW AG has, for the first time, outpaced the American company Tesla in the sale of electric cars in the European Union.

This is reported by Electric Cars with reference to data from the consulting company Jato Dynamics.

Sales of all-electric BMW in the EU in July increased by about a third – up to 14,869 units. Tesla deliveries fell 16% to 14,561 units.

Tesla still dominates the region’s annual sales ranking, but in July, BMW became the first luxury carmaker to overtake Tesla.

In total, European car buyers registered 139,300 new electric vehicles, down 6% from July 2023.

Demand for electric cars in Europe is declining after countries such as Germany and Sweden eliminated or cut subsidies, forcing manufacturers to abandon their electric vehicle ambitions.

Volkswagen AG, the region’s largest automaker, said this month it was cutting capacity at high-cost plants in Germany and indicated a possible delay in new electric models.

Mercedes-Benz Group AG is reviewing its electric-car plans and battery ambitions.

BMW managed to buck the trend thanks to steady demand for electric cars, including the i4 and iX1, surpassing sales of similar-sized Mercedes and Audi models.

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