Sales of sporting goods manufacturer Adidas rose to 23.7 billion euros for 2024.
This allowed the company to return to profit after the failed year 2023.
Then the company ended the year with a net loss for the first time in 30 years. About it writes Tagesschau.
Adidas operating profit increased fivefold over the year to 1.3 billion euros.
Adidas shares were one of the favorites on Germany’s DAX exchange and rose 6.5%, more than in the previous three years combined.
The German manufacturer has focused on building on the trend for multicolored, retro-style shoes with three stripes to boost sales.
It also capitalized on the weaker results of rival Nike, Reuters specifies.
It is also noted that last year, Adidas settled a dispute with rapper Ye, formerly known as Kanye West.
In 2022, Adidas stopped selling Yeezy shoes after terminating its partnership with the rapper over his anti-Semitic remarks.
Adidas later received an order for 4 million pairs of unsold Yeezy sneakers, worth more than 508 million euros.
Video. Adidas ends partnership with Kanye West over antisemitic remarks.
Mysterious animal mummy with human hands American scientists are trying to identify the mummy of…
Two fighters captured six Russian occupiers Two Ukrainian fighters captured six Russian soldiers at once,…
A Chinese man passed 52 years with a toothbrush in his intestines It became known…
A British archaeologist has discovered Atlantis It became known that the British archaeologist Michael Donnellan…
A flying cargo cart While North Korea is scaring the world with nuclear weapons, their…
Scientists prove uniqueness of remains of mysterious mummies from Peru Scientists investigating the mummies 'alien'…